The legendary superstar’s family has teamed up with a private equity firm to launch Marley Natural, which will offer “heirloom Jamaican cannabis strains” inspired by those Marley enjoyed. Bob Marley’s daughter, Cedella Marley, said her father would welcome the move. “My dad would be so happy to see people understanding the healing power of the herb,” she said.
He viewed the herb as something spiritual that could awaken our well-being, deepen our reflection, connect us to nature and liberate our creativity.”
She added that Marley Natural was an “authentic way to honour his legacy by adding his voice to the conversation about cannabis and helping end the social harms caused by prohibition.”
Bob Marley died of cancer in May 1981. He embraced cannabis as a key part of his Rastafarian faith and supported its legalisation.
Privateer’s chief executive Brendan Kennedy said Bob Marley was “someone who, in many ways, helped start the movement to end cannabis prohibition 50 years ago.
“It was just a natural fit between Bob Marley and this product. You know if you were to look for the most famous human being who ever walked the face of the earth related to cannabis, it would be Bob Marley.”
“Marley Natural” is intended to be sold in the US first and possibly worldwide from next year.